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book coverBecoming A Strategic
Business Owner
 By Daniel M. Murphy



Download our e-book "Becoming A Strategic Business Owner" and receive our e-newsletter "Growth Strategies"
Email:  

NOW AVAILABLE IN CD
Look inside the book

 

TABLE OF CONTENTS

1. Face Reality
  • Entrepreneurial Reflection
  • Time to Face Facts
  • Admit to the Problem
  • Get a Coach
  • Other Tips and Suggestions
  • Suggested Action Items

2. Your Path to Greater Freedom & Fortune ? A Quick Overview
  • What Leads to Business Imprisonment?
  • The Freedom & Fortune Trail for Owners
  • Suggested Action Items

3. Shifting from an Employee to a CEO Mindset
  • It?s All in Your Mind
  • Be a CEO, Not an Employee
  • The Technician?s Addiction
  • Contributing Factors
  • Practical Strategies
  • Adopt the Mindset of Optimization
  • Suggested Action Items

4. Shaping Your Business Now to be Sold Later
  • Be a Sculptor to Strike it Rich
  • The System is the Solution
  • How to Systematize Your Business
  • The Franchise Model as Validation
  • Suggested Action Items

5. Maximizing Your Leadership
  • Leadership is Everything to Your Business
  • Leadership 101
  • You Are 100% Responsible
  • Creating the Vision
  • Selling the Vision
  • It?s All About Focus
  • Don?t Micro-manage
  • Be Bold, Be Decisive
  • Keeper of Reality
  • Share the Knowledge
  • Financial Stewardship
  • Suggested Action Items

6. Clarity of Direction: A Simple Business Plan
  • Keep Business Simple
  • Planning for Results
  • Hire a Strategic Retreat Facilitator
  • Suggested Action Items

7. People Management
  • Your Greatest Asset
  • What Employees Want
  • Hiring/Firing Basics
  • Developing Your People
  • Keep Your People Accountable
  • Trust or Bust
  • Culture Creation
  • Suggested Action Items

8. Mastering the Power of Marketing
  • Growing Your Business
  • Keep What You Have, Grow What You Have
  • Winning New Customers/Clients
  • Increase the Amount and Frequency of Customer Purchases
  • Selectively Say “No”
  • Experiment Like Mad
  • Suggested Action Items

9. Strategic Release - Learning to Let Go
  • You are Not Your Business
  • Acknowledge Death
  • All in the Family
  • Define a Life
  • Get Help Letting Go
  • Value Your Time More Than Money
  • Barriers to Change
  • Other Suggestions for Happiness
  • Suggested Action Items