If you are like most people, reading books to get you to make changes just doesn't work! Most of us can't face the changes we need to make, and make them on our own. That's why coaches exist! We're here for support, motivation to change, and accountability.
Still, I highly recommend that you read or listen to books on business, management, leadership, marketing, psychology and personal growth to constantly improve yourself. Here are some of my recommendations, which you can purchase through this website.
|
Duct Tape Marketing Visit our Marketing Coaching website featuring
By John Jantsch Duct Tape Marketing strategies
John’s latest book, Duct Tape Marketing, is a best seller. His books, manuals, and tapes are endorsed by such key figures as award-winning authors Michael Gerber (E-Myth) and Guy Kawasaki (Rich Dad, Poor Dad) as well as Business Week, Entrepreneur Magazine, and Forbes Magazine. No matter what business you are in, the Duct Tape product line will help grow your business and reach the next level. Check out the Duct Tape product line on our other website, www.TheMarketingCoachLA.com. |
Wins, Losses And Lessons
By Lou Holtz 
With a strong overtone of moral teaching, college football coaching legend Holtz offers a prosaic but endearing memoir. It's clear from the beginning that Holtz sees coaching as nurturing more than mere athletic achievement; it's an opportunity to mold promising student-athletes into superlative young men: "Coaching gives one a chance to be successful as well as significant." Full of funny anecdotes and neat little lessons, but they tend to blur in the mind. |
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham
This primer from the ingenious marketing maven Jay Abraham provides some powerful strategies for boosting your career or business. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. Over the course of 21 chapters, he shows how to get ahead in the marketing game. |
 The Four Obsessions of an Extraordinary Executive by Patrick Lencioni
Presented as a fictional tale of two technical consultants and their competing companies, the story is structured in a fashion that recalls his previous book (The Five Temptations of a CEO). His "four disciplines at the heart of making any organization world class" are revealed and explained through the philosophy and behavior of Rich O'Connor of Telegraph Partners.
Build and maintain a cohesive leadership team, create organizational clarity, communicate organizational clarity, and reinforce organizational clarity through human systems. |
The World is Flat by Thomas L Friedman
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. Read about his 10 forces that shaped the world we live in today. |
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
This is the revised version of the classic. It's simple and easy to read. A must read for the business owner who feels like they don't know why they're working so hard "in" their business. It's because they're not working enough "on" their business. |
The Power of Focus
How to Hit Your Business, Personal and Financial Targets with Absolute Certainty
by Canfield, Hansen & Hewitt
Full of powerful concepts, exercises, and more from the Chicken Soup for the Soul authors.
|
Happiness Is A Serious Problem
by Dennis Prager
Simply one of the most inspiring, easy and enjoyable reading books on the moral imperative for us to be happy. Get Happy! |
Life Strategies: Doing What Works, Doing What Matters by Phillip McGraw
Some people spend their lives reacting to what life hands them, while others craft life to fit their goals. Dr. Phil, who is a psychologist but describes himself as a strategist, is determined to make sure that his readers are the creators of their lives, not created by their lives. By accepting that you are personally accountable for every element of your life, Dr. Phil says, you can erase the negative "epidemic behaviors" (found in all of American society: denial, false assumptions, inertia, deceptive masking) in your life and reach your goals.
|
The Power of Clarity: Find Your Focal Point, Maximize Your Income and Minimize Your Effort by Brian Tracy
Read any Brian Tracy book to get challenged from one of the greatest sales trainers in the world!
|
How to Make Your Business Run Without You
Streamline Your Business Operations To Pave the Way for More Business, Bigger Profits, and A Business That Virtually Runs Itself
by Susan Carter
|
Good to Great
Why Some Companies Make the Leap... and Others Don't
by Jim Collins
We use some of the concepts in this book in our quarterly workshop programs. A difficult, but must read for the sophisticated reader.
|
Built to Last: Successful Habits of Visionary Companies by Jim Collins
 Another must read! Again, talked about in The Growth Coach workshop. Challenging, but brilliantly researched and written. How the best companies in America were built to last ... they had vision, focused on building strong culture, and relentlessly drove to completion, etc. |
The 21 Irrefutable Laws of Leadership
by John Maxwell
John C. Maxwell offers lively stories about the foibles and successes of Lee Iacocca, Abraham Lincoln, Princess Diana, and Elizabeth Dole in The 21 Irrefutable Laws of Leadership. Readers can expect a well-crafted discussion that emphasizes the core attitudes and visions of leadership. |
The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow by John Maxwell
|
Leadership is an Art
by Max Depree
|
Jack: Straight from the Gut by Jack Welch
|
How To Win Friends And Influence People
by Dale Carnegie
|
Think and Grow Rich by Napoleon Hill
|
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
by Stephen Covey
|
| Shut Up, Stop Whining, and Get a Life: A Kick-Butt Approach to a Better Life by Larry Winget |
| |
