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 As an authorized Duct Tape Marketing Coach, we offer marketing coaching services tailored to meet the needs of any size business or professional services provider. Our services include one on one, personalized marketing coaching, tele-seminars (or webinars) and telephone coaching. As a Duct Tape Marketing Coach, we use the Duct Tape Marketing System, which includes a series of 16 workbooks and 12, 1-hour audio sessions, to provide small business owners with proven strategies, tools, and tips for creating and implementing a marketing plan that works. Personal Coaching Small businesses can receive personalized one-on-one marketing coaching including the creation of a simple marketing plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. Download Our Marketing Kit Case Statement - Why Hire a Marketing Coach What Makes Us Different Our Services Products - Workbooks, CDs, Self-study How We Work Case Studies Sample Client Engagements Testimonials Published Article - Sample FAQs MARKETING CONSULTING MARKET RESEARCH Possessing market knowledge or intelligence is critical to success. Yet, how many business owners know as much as they could know about their industry, their customers and their competition. Our market research services are intended to provide cost-effective information that gives you the knowledge to compete and serve your customers more effectively. Drawing from our experience researching many industries, we bring a fresh perspective to your business that very often leads to adjustments in a company’s marketing strategy or tactics. Our time saving methodologies bring information about your industry that you hadn’t uncovered. Our customer surveys bring the attention back to your customers where it belongs. And, our competitive landscape analysis can uncover proprietary information that wasn’t previously known to you. INDUSTRY RESEARCH Think you might benefit from having more industry knowledge? Our market research is customized to meet your company’s needs. Typically, we've been hired to search all available print publications, paid and public domain online information sources, and conduct in-person, phone or use electronic information gathering tactics. We've gathered information about industry revenues, competitors’ revenues, information about market trends, overall size, industry growth rates, marketing strategies, profitability, etc. And, we have been known to uncover proprietary information that you never knew existed. By using a tool developed by Harvard Business School Professor Michael Porter's Five Forces Analysis (shown below), we've helped companies clarify their strategic power and the relative attractiveness of their industry.  Process and Deliverables: We typically quote a fixed fee based on a time and materials estimates and deliver a written report at the end of the assignment. Assignment lengths may vary. CUSTOMER SURVEYS Want to know what your customers really think about the quality of your customer service, product, market support or organization? Our market research is custom designed to provide confidential feedback to you. We have conducted online and mail surveys that produce simple feedback, can arrange focus groups to help you determine more qualitatively the effectiveness of your product or marketing strategy, or can utilize more complex data collection tools that provide assessments that are more detailed.  We use survey tools like Zoomerang and Survey Monkey. Process and Deliverables: We typically quote a fixed fee based on a time and materials estimates and deliver a written report with specific actionable recommendations at the end of the assignment. Assignment lengths may vary. COMPETITIVE REVIEW Think you might benefit from having information about your competitor’? Our customized market research involves searching all available print publications, paid and public domain online information sources, including proprietary databases, and conducting in-person, phone or use electronic information gathering tactics. We can gather information about your competitors’ revenues, employee size, marketing strategies, profitability, etc. We have been known to uncover proprietary information that you never knew existed. Process and Deliverables: We typically quote a fixed fee based on a time and materials estimates and deliver a written report at the end of the assignment. Assignment lengths may vary. |
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