- Craig Pollack, CEO
FPA Technology Services Inc.
Encino, CA
"Thanks for helping me learn my strengths and giving me strategies to implement."
- Jilleen Hansen-Stelding, Owner
Stelding Court Reporters Inc.
West Los Angeles, CA
- Jon Klement, Owner
Southern Landscapes
McAllen, TX
“Jonathan helped extract me from the trenches of my business. He gave me the information and encouragement to work on building my company. Everything was custom built to suit my particular strengths. We have had a great year so far and stand to have the best year ever in terms of work sold. Plus I have been able to focus on my personal life, and no longer feel like a slave to my trade.”
- Nikos Lynch, Owner
Terra Bella Landscapes
Santa Cruz, CA
“I have seen the results that can be achieved by Jonathan as a mentor to me and with our Managers, Department heads & VP's. Jonathan's professional approach and out of the box thinking are a Win, Win for any business. We at ACLS will continue to grow in an adverse economy by partnering with "The Growth Coach" Jonathan Goldhill.”
- Tom DeLany, Owner
All Commercial Landscape Service
Fresno, CA
“It has been my pleasure to attend Jonathan's peer group discussions over more than a two year period of time. Under Jonathan's direction, these groups and meetings allowed me to meet and work with great people. This helped me to focus our company's mission and accomplsh many our goals. Thank you Jonathan.”
- Mitchell Marcus, CEO
MSM Consulting
"I definitely got a lot out of your CEO Peer Group. Also your consultations with me have been instrumental in making beneficial changes to my company. Thanks for your guidance. It's been invaluable to me."
Tom Hinerfeld, CEO
Hinerfeld-Ward Inc.
Culver City, CA
"I was part of Jonathan's CEO Roundtable for four years. With his help, the group has provided invaluable assistance with my business. Jonathan's insight and amazing business sense provides extremely valuable information and his use of outside-the-box thinking always adds new ideas I would never have thought of. I've never met anyone who knows as much about the gears of business as Jonathan Goldhill. If you're thinking of joining a group of your peers, I would highly recommend a group run by Jonathan. Believe me, there aren't many that could be any better!"
Marcus Feder, Owner
Feder's Appliances
North Hollwood, CA
"Jonathan Goldhill and his programs are directly responsible for increasing the revenue of my company by over 50%. His techniques and methods have allowed me to clearly focus on my goals as a business owner and to remove the obstacles that were preventing me from achieving my goals. The improvements in my business were realized almost immediately after implementing his techniques."
- Jake Nonnemaker, CEO
IT Services Firm
Westlake Village, CA
To speak and to speak well are two things. A fool may talk, but a wise man speaks.
-Ben Jonson
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What a finish to #SB46!
Instead of working on their businesses, most owners are trapped working in their businesses, slaving away and grinding it out. Instead of working on tomorrow, they are preoccupied with working in today. They end up majoring in minor things. They worry about office supplies instead of office processes. They focus on accounting details instead of holding their employees accountable. They worry about the company’s vision plan instead of planning the company’s vision. They react with short-term, short-lived fixes instead of proactively creating long-term solutions. They fixate on their mail, email, or cell phone calls instead of communicating their expectations to their key managers or employees. They obsess with doing things right instead of doing the right things. They do the wrong type of work really well. They are chasing their tails!
Are you trapped in the body and mind of a doer instead of a leader? Be honest, do you fall into the routine of doing the work of an employee or technician instead of the work of an owner or leader? Do you neglect such areas as vision creation, strategic planning, establishing priorities and goals, organizational design, business system development, profit improvement, team development, employee accountability, etc?
Odds are, you were probably a successful technician that caught the entrepreneurial bug several years ago and bought, inherited or started a business related to your technical skills. You are too comfortable with and good at handling such details. Such expertise, unfortunately, has a strong tendency to suck you into the nooks and crannies of the business. For you, the technical day-to-day guts of the business are addictive and tough to escape. Sadly, a technician’s mindset and mode of operation are insufficient for running a business. These technical assets can be real liabilities and traps for an owner trying to be more proactive and strategic.
For example, maybe you were a gifted house painter that thought, “I can start a painting business on my own”. From the get go, you probably functioned in a technical capacity and never grew your leadership capacity or the business systems. You worried about selling and performing painting jobs. You probably didn’t worry about how to design and build a painting business with you as CEO. Rather, you dove in, got busy being busy, and started functioning as a painter, chief salesperson, estimator, bookkeeper, materials supplier, quality control supervisor, etc.
Consequently, you function as a jack-of-all-trades painter that also happens to own a house painting company. You are more technician than leader. Instead of focusing on the business of painting, you focus on the technical work of painting. You probably spend far too much time painting or micromanaging your other painters and not enough time painting your company’s future. Because of your technical comfort zone, you are trapped doing the work of a painter, not the strategic work of a leader.
Here are a few more examples to drive home the point. Being a good computer programmer and running a successful programming business are two different roles and worlds. Writing code is technical and tactical work. Just because you know how to do the daily technical work of programming, for example, doesn’t mean you know how to design, build and manage a business that does the work of programming. Programming code has not prepared you for the key functions of a business -- selling, marketing, client service, finance, leadership, business systems, people management, etc. Technical experience is insufficient background for running a business.
Similarly, if your background is selling, finance or production, your bias will get you buried in the selling, financial and production details of the business. You must escape your technical conditioning! Hire others to handle such matters, if necessary.
Business ownership is all about strategic leadership, not technical doer-ship. Few owners understand and appreciate such critical distinctions. Tragically, owners mistake a technician’s orientation for that of an entrepreneur’s. They mistake busy-being-busy activity for accomplishment. They confuse hard work for intelligent work. They have a technician’s addiction to detail work. Sadly, they work and think like employees instead of owners. They do the wrong type of work. They fail to grasp that running a business is strategic, entrepreneurial, visionary, and requires strong leadership.
Need help transforming into a strategic leader? Give us a call at (818) 716-8826 or email us today.
