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Becoming A Strategic Business Owner

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Testimonials

"I was part of Jonathan's CEO Roundtable for four years. With his help, the group has provided invaluable assistance with my business. Jonathan's insight and amazing business sense provides extremely valuable information and his use of outside-the-box thinking always adds new ideas I would never have thought of. I've never met anyone who knows as much about the gears of business as Jonathan Goldhill.  If you're thinking of joining a group of your peers, I would highly recommend a group run by Jonathan. Believe me, there aren't many that could be any better!" 

Marcus Feder, Owner
Feder's Appliances
North Hollwood, CA

“Jonathan helped extract me from the trenches of my business. He gave me the information and encouragement to work on building my company. Everything was custom built to suit my particular strengths. We have had a great year so far and stand to have the best year ever in terms of work sold. Plus I have been able to focus on my personal life, and no longer feel like a slave to my trade.”

- Nikos Lynch, Owner

Terra Bella Landscapes

Santa Cruz, CA

"Jonathan has provided value for my team and I since our first exploratory phone call. His depth of knowledge of all aspects of growing a business is unmatched in my opinion and I continue to gain valuable insights, advice, and critique in every weekly phone session. I would recommend Jonathan to any company in any industry who wants to exceed their goals and take their business to the next level. If you are ready to grow and thrive in this economy, the Growth Coach is the way to go!"

  Jeremy Scarlett, Owner

Scarletts Landscapes

Ventura, CA

“Jonathan provides the tools and guidance to help run my business more effectively.  He provides a wealth of information and keeps me pointed in the right direction.  I would recommend him to anyone that has a desire to improve their business systems." 

 - Jon Klement, Owner

Southern Landscapes

McAllen, TX

Chris Sugai, Niner Bikes

"Jonathan has consistently come up with great ideas to business issues I have faced over the years. He has also been proactive and gotten things moving in the right direction without my asking. He has a deep rolodex of people to draw from and has more than a few times introduced me to future business or opportunities. I would highly recommend him to others."

Chris Sugai, CEO
Niner Bikes
North Hollywood, CA

“I have been involved in Jonathan Goldhill's programs for 4 years, both monthly executive roundtable sessions and year long business coaching programs. I have seen the positive impact Jonathan's programs can have on business growth, organization and planning. His experience working with a wide range of businesses brings a new perspective to the typical challenges every business owner faces.”

- Tom Elias, CEO

Champion Employer Services

Chatsworth, CA

“I worked with Jonathan as a member of one of his CEO groups for four years and have to credit him with an outstanding job helping me attain professional growth. He has a knack for listening well and taking in the subject matter and providing guidance and insight from a different perspective.  He pushes me to uncomfortable places that I know I need to get to. Without Jonathan my company and I wouldn't be where we are today.” 

 - Craig Pollack, CEO

FPA Technology Services Inc.

Encino, CA

“Jonathan Goldhill and his programs are directly responsible for increasing the revenue of my company by over 50%. His techniques and methods have allowed me to clearly focus on my goals as a business owner and to remove the obstacles that were preventing me from achieving my goals. The improvements in my business were realized almost immediately after implementing his techniques.

-Jake Nonnemaker, CEO

AXICOM

Westlake Village, CA

Cathy and Craig

"We learned from Jonathan how to be business owners and not employees of our business.  He also taught us as business owners that to succeed you have to sell your employees on your dream also."

-Cathy and Craig Gurney
Sierra Landscape Inc.
Chico, CA

Jennifer Beever, New Incite

"I used Jonathan Goldhill over the past 3 years and my business more than doubled last year."

- Jennifer Beever, CMC

 New Incite

Woodland Hills, CA

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September 2004 Got The Business Owner's Blues?

Not everything that is faced can be changed, but nothing can be changed until it is faced.

For many business owners, in as little as two to three years (and regardless of the level of financial success achieved), the entrepreneurial dream of freedom, independence and wealth has warped into a partial nightmare. The wish to be master of their destiny has degenerated into them being a slave to their business, their employees and their customers. The fire in their belly has been replaced by a growing uneasiness in their gut.

Does this describe you at all?

Habitually, many of you are still working too many hours, wearing too many hats, and handling too many things. As your business has grown, your fun and fulfillment have not. In fact, most of you suffer from the generalized feelings of anxiety, mental fatigue, and of being trapped in the business. For sake of simplicity, I have termed these feelings, the business owner blues.

For years, you have deluded yourself. You kept telling yourself that one day you would get caught up, slow down, and have more free time to do other things. That the “blues” would eventually fade. In reality, the sixty to seventy hour workweeks continue. The stress continues. You can’t even escape the business for a few relaxing, no-work days. You still scramble like a hyperactive squirrel preparing for a harsh winter.

Furthermore, you are coming to realize that being a workaholic, micromanager, control freak, dictator or hands-on technician does not work and is a miserable way to run a business, much less lead a life. Working harder, acting tougher, or being more involved with daily details is not the path to greater freedom, joy, or peace-of-mind. Rather, it is a guaranteed path to burn out.

How did you get to this point? Odds are, you were a gifted technician (programmer, electrician, painter, landscaper, CPA, mechanic, chef, attorney, carpenter, salesperson, etc.) who caught the “entrepreneurial bug” several years ago and started, acquired or inherited a business – one that mirrors your technical skills and experience. Now, as you try frantically to maintain control of your growing company, you are likely over-worked, overwhelmed and suffering from a full-blown case of the “business owner blues”. You feel like a prisoner to your business. As it grows, you work harder and become deeper enslaved. The work, the problems, and the company revolve around you.

If you are honest, business ownership is probably quite different from what you expected and from what you have been prepared to handle. If not held in check, the very strengths that made you a successful technician (detail orientation, hands-on doer, technical expertise, day-to-day focus, etc.) can be real liabilities to you as a business owner.

Technical expertise alone is never sufficient to build and manage a healthy and profitable business. You must provide the vision and leadership of a Chief Executive Officer (CEO) and the order and systems of a Manager. You must get strategic to get free! You must learn to focus on the entire business, not merely the technical work of the business. You must elevate your mindset.

For example, being a good plumber contrasted with creating and operating a successful plumbing business are two different worlds and sets of challenges. Each role requires very different mindsets and skill sets. To be effective, the latter requires strategic leadership; the former requires technical “doer-ship”. Just because you know how to do the daily technical work of plumbing, that doesn’t qualify you to design, build and manage a business that does the work of plumbing. This is a fatal assumption most would-be entrepreneurs make.

If you are a technician masquerading as an owner, be warned! Your pipes may burst. You have the wrong perspective and are doing the wrong type of work. Because you are comfortable with and good at doing the technical work (for example, plumbing), by default and out of habit, as your company grows, you will end up doing more and more plumbing work. You will find it hard to escape the frantic pace. Soon, the business will have you and your life held hostage. You will forever be trapped under the sink or hovering over a broken toilet. Why? Because your business is broken too! You are not functioning as a strategic business owner.

Need a cure for the blues? Give me a call at (818) 716-8826 or email us today.