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Becoming A Strategic Business Owner

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Testimonials

“The Growth Coach really makes you take a hard honest look at your business from the outside in. Seeing your business as a living thing with its own heartbeat, demands that you examine your priorities in your business and personal life... The Growth Coach inspires clarity and the confidence to take your business to the next level.”

- Tom Elias, CEO

Champion Employer Services

Chatsworth, CA

"Thanks for helping me learn my strengths and giving me strategies to implement."

- Jilleen Hansen-Stelding, Owner
Stelding Court Reporters Inc.
West Los Angeles, CA

Cathy and Craig

"We learned from Jonathan how to be business owners and not employees of our business.  He also taught us as business owners that to succeed you have to sell your employees on your dream also."

-Cathy and Craig Gurney
Sierra Landscape Inc.
Chico, CA

“I have seen the results that can be achieved by Jonathan as a mentor to me and with our Managers, Department heads & VP's. Jonathan's professional approach and out of the box thinking are a Win, Win for any business. We at ACLS will continue to grow in an adverse economy by partnering with "The Growth Coach" Jonathan Goldhill.”

- Tom DeLany, Owner

All Commercial Landscape Service

Fresno, CA

"Jonathan has helped me to work On my business instead of In my business. By getting outside and looking at the whole, I'm better able to focus on the processes to increase efficiencies and move the business forward. Jonathan's coaching has taken my business to a whole new level."

- Sharon Martin, CEO
Profit Strategy and PS Benefits

“Jonathan helped extract me from the trenches of my business. He gave me the information and encouragement to work on building my company. Everything was custom built to suit my particular strengths. We have had a great year so far and stand to have the best year ever in terms of work sold. Plus I have been able to focus on my personal life, and no longer feel like a slave to my trade.”

- Nikos Lynch, Owner

Terra Bella Landscapes

Santa Cruz, CA

 

"I just sold a job at the table for $18,400 because of our meeting this morning. Thanks!!!"

-Bill Tassio

Tassio Temperature Controls Inc.

“Jonathan saved my business and me from giving up on what I had started and grown into a profitable and successful company. Through his introductions to needed financing, I was able to rebuild my aerospace parts manufacturing company after significant loss and heartache.”

- Michel Szostak, CEO  MS Aerospace

"Jonathan showed me how to balance my life in such a way that my work was not interfering with my family time. With his help, I was able to start the process of putting systems in place that allow me the kind of balance in my life I have been needing. The time I spend with him allows me to step outside of my business so I can take charge of my life."

- Guillermo Casillas, Owner
Casillas Landscape
Granada Hills, CA

“Jonathan provides the tools and guidance to help run my business more effectively.  He provides a wealth of information and keeps me pointed in the right direction.  I would recommend him to anyone that has a desire to improve their business systems." 

 - Jon Klement, Owner

Southern Landscapes

McAllen, TX

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Are you an “Off Season” Entrepreneur?

The problem with most construction-related businesses is that the owners and managers of these usually small businesses focus on the “big picture” issues in their business for only a few months in the “off season”.  The fact is that these “off season” entrepreneurs are strategic business owners for only a few months of the year.  When spring arrives they get so busy in their businesses they lose sight of important strategic issues necessary to focus on if they’re going to grow or improve their businesses.  The remainder of the year, they get “stuck in the weeds” being busy with activity.  Don’t confuse busy-ness with business.

In making this point, I have had to hit some of my landscaper clients in the back of their head with their own shovels, figuratively speaking, of course.  To be successful in business, you must work “ON” your business not just “IN” your business.  And, you must do this all year round!  If you only focus on working “ON” your business during the off-season how will you maintain the momentum you created while working on your business? Activities like strategic planning, tactical marketing plans, management skills training, systems improvements and developments are activities that require year-round focus if you want to build a team that will help run the business/department for you so you can get some time back for yourself.  

To illustrate this point, I recommend people read Robert Kiyosaki’s book Cash Flow Quadrant: Rich Dad’s Guide to Financial Freedom.  Kiyosaki, best known for his book Rich Dad, Poor Dad stresses what he calls "financial literacy" as the means to obtaining wealth. He says that life skills are often best learned through experience and that there are important lessons not taught in school.  Formal education is primarily for those seeking to be employees or self-employed individuals.  In order to obtain financial freedom, according to Kiyosaki, you must be either a business owner or an investor, generating passive income.  Kiyosaki speaks often of what he calls "The Cashflow Quadrant," a conceptual tool that aims to describe how all the money in the world is earned. Depicted in a diagram, this concept entails four groupings, split with two lines (one vertical and one horizontal). In each of the four groups there is a letter representing a way in which an individual may earn income. The letters are as follows.
Cash Flow Quadrant
E: Employee — this person is working for someone else.
S: Self-employed or Small business owner — this person owns his own job and is his own boss.
B: (Boss) Business owner — this person owns a "system" of making money, rather than a job to make money.
I: Investor — this person is spending money in order to receive a larger payout in the future.

In what quadrant do you reside?  I have met with very few truly Investor quadrant small business owners.  But, they do exist among us.  Most landscapers are stuck in the “S” quadrant.  Some are “B” quadrant entrepreneurs, who periodically or occasionally get pulled back into the “S” quadrant activities, while some are “B” quadrant only during the off season. 

To become a “B” or “I” quadrant entrepreneur, you must have that as a vision and set goals to reach that vision. So, you will have to resist getting busy during busy times. 

So, don't be an off-season entrepreneur.