“The Growth Coach really makes you take a hard honest look at your business from the outside in. Seeing your business as a living thing with its own heartbeat, demands that you examine your priorities in your business and personal life... The Growth Coach inspires clarity and the confidence to take your business to the next level.”
- Tom Elias, CEO
Champion Employer Services
Chatsworth, CA
“Jonathan showed me how to make changes in my business and break out of that stagnant cycle. We are now producing consistent results and my company is growing once again."
-Jake Nonnemaker, CEO
AXICOM
Westlake Village, CA
- Craig Pollack, CEO
FPA Technology Services Inc.
Encino, CA
"Jonathan showed me how to balance my life in such a way that my work was not interfering with my family time. With his help, I was able to start the process of putting systems in place that allow me the kind of balance in my life I have been needing. The time I spend with him allows me to step outside of my business so I can take charge of my life."
- Guillermo Casillas, Owner
Casillas Landscape
Granada Hills, CA
“Jonathan helped extract me from the trenches of my business. He gave me the information and encouragement to work on building my company. Everything was custom built to suit my particular strengths. We have had a great year so far and stand to have the best year ever in terms of work sold. Plus I have been able to focus on my personal life, and no longer feel like a slave to my trade.”
- Nikos Lynch, Owner
Terra Bella Landscapes
Santa Cruz, CA
"Jonathan has provided value for my team and I since our first exploratory phone call. His depth of knowledge of all aspects of growing a business is unmatched in my opinion and I continue to gain valuable insights, advice, and critique in every weekly phone session. I would recommend Jonathan to any company in any industry who wants to exceed their goals and take their business to the next level. If you are ready to grow and thrive in this economy, the Growth Coach is the way to go!"
Jeremy Scarlett, Owner
Scarletts Landscapes
Ventura, CA
"Jonathan Goldhill and his programs are directly responsible for increasing the revenue of my company by over 50%. His techniques and methods have allowed me to clearly focus on my goals as a business owner and to remove the obstacles that were preventing me from achieving my goals. The improvements in my business were realized almost immediately after implementing his techniques."
- Jake Nonnemaker, CEO
IT Services Firm
Westlake Village, CA
"I definitely got a lot out of your CEO Peer Group. Also your consultations with me have been instrumental in making beneficial changes to my company. Thanks for your guidance. It's been invaluable to me."
Tom Hinerfeld, CEO
Hinerfeld-Ward Inc.
Culver City, CA
"Jonathan’s program helped me gain clarity in regard to my business. Because of him, I now know how to figure out what’s most important in managing from day to day."
- Darren Gillhouse, Owner
Aquatic Cover Systems
Santa Clarita, CA
“Spending time & energy and focusing on my business is critical to its success. Well worth the investment and time. The Growth Coach system, tools and process are highly inspirational and effective.”
-- Julie Ferman, Dating Coach
To speak and to speak well are two things. A fool may talk, but a wise man speaks.
-Ben Jonson
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The Hidden Benefits of Coaching
There are many hidden benefits of business, life and personal coaching. While therapy, consulting and training are more familiar concepts to most people, coaching is still a relatively new concept to many people. So, let’s contrast therapy, consulting and training with coaching.
Having someone to talk to about your life is often called therapy when those conversations are focused around diagnosing an emotional problem and healing your psychic wounds. Having someone to talk to about your life is called life coaching when those conversations emphasize identifying options, developing clarity, finding purpose, setting and accomplishing goals, setting strategies and being accountable.
Having someone to talk to about your business is called consulting when you are turning over your business problems to someone else who recommends and/or implements solutions to the problem. Having someone to talk to about your business is called business coaching when those conversations emphasize clarity, purpose, goals, strategies and accountability in the context of your business.
Participating in group learning is often called training. Training imposes knowledge on the student and is teaching. It typically does not lead to lasting changes in thinking or attitudes, which are the hallmarks of long-lasting change. Learning that emphasizes drawing solutions out from the student and takes into account the individual’s learning style is often called coaching. Frequently coaching emphasizes behavior modification, reinforcement and accountability to achieve positive, sustained results.
Typically, people who are considering a coaching relationship might be experiencing one or more of these issues/themes:
• Too much to do, too little time
• Working too many hours
• Feeling like a prisoner to the business, employees, etc.
• Lack of clarity of vision, direction, priorities and goals
• Struggling with growing pains
• Battling cloudiness, confusion, and growing complexity
• Not facing reality – no honest exploration of issues and solutions
• Not having fun/getting burnt-out
• Struggling with personal relationships
• Consumed by “clutter” and low-priority distractions
• Not focusing on high-priority issues
• Not focusing on “what they do best” and enjoying life
• Feeling out of control
• Trapped working “in” instead of “on” the business
• Lacking a marketing mindset and plan
• Stagnant sales
• No business plan or planning process
• Ineffective leadership (more doer-ship than leadership)
• Confusing activity with accomplishment
• Employee management issues
• Focusing only on problems, not opportunities & solutions (rut, negative zone)
• Exhausted from wearing multiple hats, serving multiple roles
• They are the bottlenecks and growth-inhibitors in their business
• Chained to e-mail, cell phones, pagers, etc.
• Serving as “jack of all trades”, master of none
• Don’t see the business as separate from them, an asset to be optimized
• Caught in a reactive, tactical, putting out fires, day-to-day oriented mode
• Good technicians masquerading as business managers/owners
• Wish to grow the business but don’t know how
• Knows what to do but doesn’t do it – lack of discipline and accountability
• Business not properly structured and organized
• Exhausted being a director, control freak, perfectionist, etc.
• Wasting money on non-productive advertising
• Not creating a business, creating a very demanding job
• No business system, they are the business
• Can’t be vulnerable with their spouse, peers, co-workers, etc.
• Keeping the fears and frustrations to themselves
• Feeling lonely at the top
With so many issues or themes to choose from, people might seek out a coach to help them move beyond these issues. There are many hidden benefits to coaching.
Here are 33 hidden benefits of business coaching are to:
1. Help define and focus on long-term strategy.
2. Help attain higher performance from their teams.
3. Help solve immediate, sensitive personnel problems.
4. Accelerate growth on the job.
5. Improve the existing culture of the organization.
6. Increase the business’s ability to leverage time.
7. Improve the way the business comes across.
8. Discuss the business’s ideas in the inkling stage.
9. Get an outside opinion from someone with no vested interest in the outcome of the situation.
10. Expand upon, clarify and clearly language the business’s vision.
11. Have a secure, safe and confidential outlet to vent, when necessary.
12. Point out what the business owner/manager cannot, will not or does not see.
13. Living your life more fully
14. Living life with more purpose
15. Feeling more fulfilled at work
16. Achieving goals – feeling a greater sense of accomplishment
17. Reducing worries, stress
18. Overcoming behaviors that hold you back in life and business
19. Accomplishing more in less time
20. Working less time
21. Working smarter
22. Achieving better work/life balance
23. Removing isolation or loneliness
24. Increasing free time, personal time and freedom
25. Increasing financial success, money and business value
26. Achieving more peace of mind
27. Increasing clarity (what’s really important to you)
28. Improving focus and simplicity
29. Creating better balance in your life
30. Having more fun and fulfillment
31. Creating more healthy relationships
32. Being accountable to achieve dreams and goals
33. Taking time to reflect, plan and set goals
The focus of coaching is to assist you in making the personal and business shifts necessary so that you and the organization are more productive. To summarize, coaching is an effective tool for:
• Developing leadership and organizational skills
• Thinking through strategies
• Improving your ability to trust and commit to action
• Staying on track while you deal with what comes up in the moment
• Identifying obstacles that prevent you from reaching your goals
• Developing a vision of where you want to be
• Making lasting change in the way you work or live
• Improving the quality of your relationships with colleagues
• Increasing your focus
Coaching is different from consulting. Coaching is different than talking with a friend or peer.
Coaching can be intensely personal, yet it is not therapy. Coaching is about achievement; therapy is about healing. Therapy moves a person from dysfunctional to functional. Coaching moves a business person from functional to extraordinary.
