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Becoming A Strategic Business Owner

Click here to download a free 154 page ebook filled with useful info on how to become a more strategic business owner. 

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Testimonials

"What I’ve learned from Jonathan Goldhill is transforming how I approach life in general and business in particular.  I’m becoming more of a CEO and less of a worker bee. His suggestion to make and apply a personal “Not to Do List” in my business has given me several extra days a month to work on the things that really count.”

– John R. Hernandez, Owner
Ascent Communications
Rowland Heights, CA
 

“Jonathan helped me focus how to run my business more efficiently and effectively. He pushed me to ask and answer tough questions about how I run my business versus how I could run my business. This focus has been very helpful to me as I look towards the future.”

- Brad Rosenheim, CEO

Rosenheim & Associates

Woodland Hills, CA

“The Growth Coach really makes you take a hard honest look at your business from the outside in. Seeing your business as a living thing with its own heartbeat, demands that you examine your priorities in your business and personal life... The Growth Coach inspires clarity and the confidence to take your business to the next level.”

- Tom Elias, CEO

Champion Employer Services

Chatsworth, CA

“It has been my pleasure to attend Jonathan's peer group discussions over more than a two year period of time.  Under Jonathan's direction, these groups and meetings allowed me to meet and work with great people.  This helped me to focus our company's mission and accomplsh many our goals. Thank you Jonathan.”

- Mitchell Marcus, CEO
MSM Consulting

"Jonathan has provided value for my team and I since our first exploratory phone call. His depth of knowledge of all aspects of growing a business is unmatched in my opinion and I continue to gain valuable insights, advice, and critique in every weekly phone session. I would recommend Jonathan to any company in any industry who wants to exceed their goals and take their business to the next level. If you are ready to grow and thrive in this economy, the Growth Coach is the way to go!"

  Jeremy Scarlett, Owner

Scarletts Landscapes

Ventura, CA

Jennifer Beever, New Incite

"I used Jonathan Goldhill over the past 3 years and my business more than doubled last year."

- Jennifer Beever, CMC

 New Incite

Woodland Hills, CA

“I have seen the results that can be achieved by Jonathan as a mentor to me and with our Managers, Department heads & VP's. Jonathan's professional approach and out of the box thinking are a Win, Win for any business. We at ACLS will continue to grow in an adverse economy by partnering with "The Growth Coach" Jonathan Goldhill.”

- Tom DeLany, Owner

All Commercial Landscape Service

Fresno, CA

Cathy and Craig

"We learned from Jonathan how to be business owners and not employees of our business.  He also taught us as business owners that to succeed you have to sell your employees on your dream also."

-Cathy and Craig Gurney
Sierra Landscape Inc.
Chico, CA

“Spending time & energy and focusing on my business is critical to its success. Well worth the investment and time. The Growth Coach system, tools and process are highly inspirational and effective.

 -- Julie Ferman, Dating Coach

“Jonathan saved my business and me from giving up on what I had started and grown into a profitable and successful company. Through his introductions to needed financing, I was able to rebuild my aerospace parts manufacturing company after significant loss and heartache.”

- Michel Szostak, CEO  MS Aerospace

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Why I am Focused on Referral-based Marketing

People often ask me where I get my business.  And, usually I rattle off a bunch of different methods like: articles, speeches, webinar samplers, live event sample sessions, referrals, telemarketing, website, etc. After that litany of methods the conversation usually ends and I'm left wondering why they asked the question in the first place.  And, so it got me thinking.  Is there a simpler way?  Where do I get my business?  And, why do some consultants get 70-80% of their business from referral when mine only account for 22% of my income over the past 4 years?  It's my #1 marketing method.  But how do I double or triple its effectiveness?  With spendable marketing dollars a scarce resource in these days, focusing on how to acquire more clients through referrals makes a lot of sense. 

Since my goal is to reduce my cost to acquire a client, systematic lead generation through a referral marketing campaign makes sense.  And, while I had read books on how to generate business from referrals, it wasn't until I got focused on a methodology for referrals that I started seeing the benefit.

Since practicing this method, I've been generating new leads everyday.   

So think about your referral program.  What is it?  How does it work?  I have found one key difference in my referral marketing campaign that so far has paid off.  Instead of making it a casual part of my coaching meeting, I take the time to make it a separate meeting and discussion.  This way our time is focused just on asking for referrals and helping the referrer to identify candidates. Maybe you will find out that this one simple change in your referral-building program will help you too.  Let me know what you find is working.