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“Jonathan Goldhill and his programs are directly responsible for increasing the revenue of my company by over 50%. His techniques and methods have allowed me to clearly focus on my goals as a business owner and to remove the obstacles that were preventing me from achieving my goals. The improvements in my business were realized almost immediately after implementing his techniques.”

-Jake Nonnemaker, CEO

AXICOM

Westlake Village, CA

 

"I just sold a job at the table for $18,400 because of our meeting this morning. Thanks!!!"

-Bill Tassio

Tassio Temperature Controls Inc.

“Spending time & energy and focusing on my business is critical to its success. Well worth the investment and time. The Growth Coach system, tools and process are highly inspirational and effective.”

 -- Julie Ferman, Dating Coach

“I have seen the results that can be achieved by Jonathan as a mentor to me and with our Managers, Department heads & VP's. Jonathan's professional approach and out of the box thinking are a win-win for any business. We at ACLS will continue to grow in an adverse economy by partnering with "The Growth Coach" Jonathan Goldhill.”
Tom DeLany, Owner
All Commercial Landscape Service
Fresno, CA

“Jonathan helped me focus how to run my business more efficiently and effectively. He pushed me to ask and answer tough questions about how I run my business versus how I could run my business. This focus has been very helpful to me as I look towards the future.”

- Brad Rosenheim, CEO

Rosenheim & Associates

Woodland Hills, CA

"Jonathan showed me how to balance my life in such a way that my work was not interfering with my family time. With his help, I was able to start the process of putting systems in place that allow me the kind of balance in my life I have been needing. The time I spend with him allows me to step outside of my business so I can take charge of my life."

- Guillermo Casillas, Owner
Casillas Landscape
Granada Hills, CA

"Jonathan has provided value for my team and I since our first exploratory phone call. His depth of knowledge of all aspects of growing a business is unmatched in my opinion and I continue to gain valuable insights, advice, and critique in every weekly phone session. I would recommend Jonathan to any company in any industry who wants to exceed their goals and take their business to the next level. If you are ready to grow and thrive in this economy, the Growth Coach is the way to go!"

  Jeremy Scarlett, Owner

Scarletts Landscapes

Ventura, CA

“Jonathan helped extract me from the trenches of my business. He gave me the information and encouragement to work on building my company. Everything was custom built to suit my particular strengths. We have had a great year so far and stand to have the best year ever in terms of work sold. Plus I have been able to focus on my personal life, and no longer feel like a slave to my trade.”

- Nikos Lynch, Owner

Terra Bella Landscapes

Santa Cruz, CA

“It has been my pleasure to attend Jonathan's peer group discussions over more than a two year period of time.  Under Jonathan's direction, these groups and meetings allowed me to meet and work with great people.  This helped me to focus our company's mission and accomplsh many our goals. Thank you Jonathan.”

- Mitchell Marcus, CEO
MSM Consulting

"Jonathan has helped me to work On my business instead of In my business. By getting outside and looking at the whole, I'm better able to focus on the processes to increase efficiencies and move the business forward. Jonathan's coaching has taken my business to a whole new level."

- Sharon Martin, CEO
Profit Strategy and PS Benefits

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Effective Customer Communications Strategies to Boost Your Customer Base

Talk to your local newspaper rep, and they’ll tell you that buying a business-card sized ad in the newspaper four times a week is building you “top of mind awareness.”

But the fact is, buying top of mind awareness in even a local market is a huge undertaking.  I’m talking vast amounts of money to accomplish it.  Think Coke or Nike.  You think they just spend a couple of pennies on advertising here and there to accomplish the kind of universal brand recognition they’ve achieved?

So unless you’re a billion-dollar company, or have a boatload of excess cash lying around that you feel like throwing at some marketing, the “top of mind awareness” marketing most business owners are engaged in is absolutely useless—kind of like throwing a couple of teaspoons’ worth of water into the ocean and hoping someone notices.

Ummmm…good luck with that.

On the other hand, there is a form of top of mind awareness that’s not totally useless—in fact, I’d even go so far as to say it’s completely indispensible.

Among your existing customers.

And believe it or not, fewer of your customers think of you first than you probably care to know.

Put another way, you must keep communicating with your customers.  Otherwise, they stop being your customers!

On the other hand, when you consistently and systematically make contact with your customers and provide them special benefits with your company, they will sit up and notice!  And in the process, you are building the ONLY kind of “top of mind awareness” that matters for you!

Here's how to do it...

  1. Email. Email is one of the fastest, most cost-effective ways to communicate with your list.  And it should be a regular part of your marketing mix.  Be sure to use a bulk email tool, like Constant Contact or MailChimp to send your messages (I've seen some business owners still sending out of Outlook; a real no-no these days for bulk communication!).  Use email to build and solidify your relationships by providing actionable, "how-to" information.  One rule of thumb is that for every offer you make, you should send three information-packed messages.  And email consistently: depending on your industry, twice a month or even once a week is good...if not more!
  2. Send Appointment Reminders.  If you run an appointment-driven business, such as a spa, health clinic, or even accounting firm, consider appointment reminders!  You can send automated appointment reminder emails or phone calls and reduce your no-shows substantially.  I’ve also seen this technique used very effectively with workshop, seminar, or webinar registrants.
  3. Send “Welcome” Greetings.  This is one of my favorites.  After someone first makes a purchase with you, call them to thank them!  It sets you apart from the crowd and instantly endears you to your customers.  In the best-case scenario, you’d make these calls personally.  But if you don’t have the time or resources to do that (or if you know it won’t get done consistently), outsource or automate the process!  Just make sure it gets done, because it’s really that effective.
  4. Send Greeting Cards.  Another favorite way to keep in touch with customers is greeting cards.  Greeting cards have an astonishing 99% open rate and 7-day shelf life.  Compare that to an email, where you'll be lucky to get a 30% open rate and two hours before it's buried at the bottom of the inbox!  For best results, have the envelopes handwritten whenever possible.  Send out greeting cards for holidays, anniversaries, and birthdays to acknowledge to your customers that you care about them.  It will help solidify your relationship in their mind.  Where appropriate, include special offers.  


Do you have a plan to succeed?  Check out my Business Plan Success Workshop video series and learn how you can systematically implement strategies like these in your business!  $2,459 in content...absolutely FREE. Enroll now here!